a recent conversation about this generally.. in the market, as a product, the style is to speak unambiguously to promote your brand, for sale. In the military s

a recent conversation about this generally.. in the market, as a product, the style is to speak unambiguously to promote your brand, for sale. In the military services, the style is to command, and speak as if in command. Meanwhile, in science, it is the responsibility of the scientist to show error bars, and usually acknowledge the counter-indications. This style for a trained scientist, often comes off as confusing to the inattentive listener, or weak to the marketing or military in the crowd. In public statements of science, there is a tension and that tension is on display here. Another angle more directly related, is that world records for known catastrophic forest fire are being set every year now. This is deeply concerning. Authorities have an interest in showing command of the situation, for real reasons. However, they are not in command of the situation. Catastrophic forest fires are increasing, and this is not in itself directly predictable, hence the comment.