All of my grocery shopping is done on my supermarkets website and sorting by unit price brings up the price per pound or ounce or whatever that products unit of

All of my grocery shopping is done on my supermarkets website and sorting by unit price brings up the price per pound or ounce or whatever that products unit of measure is. For paper towels it returns $ per square foot, so even if the product size is different the price per unit of measure stays the same and makes it easier to comparison shop.