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I think it's too soon to see real data on this because the current leader in AI imagery is still quite limited in what it can produce. There are too many exampl
by quitit 3y ago
I think it's too soon to see real data on this because the current leader in AI imagery is still quite limited in what it can produce. There are too many examples of stock photos where no combination of tokens is going to render a similar picture, there are still very prominent and noticeable limits on what AI can produce.
When creatives are seeking out a stock photo, they're not looking for a piece of generic clip-art to fill a void on a page. They're looking to satisfy far more prescriptive set of requirements, the sort of thing that should really be shot anew, but budgetary and timing constraints typically mean that a pre-shot photo will have to do.
As AI improves it'll make a bigger impact, even right now in its limited form, it's not looking good for junk-stock peddlers, which will disappoint absolutely no one.