There are multiple filings from publicly traded companies that show the wild benefits to corporations that issue gift cards. They essentially boil down to: - R

There are multiple filings from publicly traded companies that show the wild benefits to corporations that issue gift cards. They essentially boil down to: - Revenue on the books now, almost pure profit until redeemed. - A substantial portion of them never get redeemed at all, and almost none get redeemed to their full “value”. Gift cards are a money printing machine for entities that issue them. Short of consumers shunning them completely they’re not going away.