6 ms·

They won't be paying for content that wasn't loaded.

• belter 3y ago
  Is that true in all cases? It seems for example for Cost-per-mille (CPM) advertising if a user has an ad-blocker, they will not see the ad, but it would still count towards the number of impressions if the ad request is made?
  • psychphysic 3y ago
    > in all cases No idea of course. I couldn't tell you any anything in ALL cases. But the ad space is dominated by a few companies and all do that as far as I know. The other dominating ad space is spliced into videos and they certainly know you will skip around if you can on YouTube. > If a request is made It won't be made that's what adblockers do. Or it won't land in the case of pihole/DNS level blockers. Otherwise it wouldn't speed up browsing and tracking would continue unhindered.
    • ElectricalUnion 3y ago
      There's some adblockers focused on disrupting tracking and those will both intentionally load ads and automatically click on every one of them for you. https://adnauseam.io/ https://adnauseam.io/
      • psychphysic 3y ago
        Neat idea, I'd worry that the tracking is worse than the benefit. That said I routinely let long YouTube ads play while I go off to do something else. Personal best was circa 1.5hour ad! Someone told me that costs them big bucks so long as it's not skipped.