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The silver lining of the current state of embedding the ads into the video itself at least is the creator makes the deal directly with the advertiser, rather th
by Zetice 3y ago
The silver lining of the current state of embedding the ads into the video itself at least is the creator makes the deal directly with the advertiser, rather than through YouTube.
But you're suggesting that YouTube alter the video to insert the ads, which wouldn't be the same thing. IDK how that would scale (processing uploaded videos seems to take a while still on YouTube, and splicing video in a way that gives YT the continued control over dynamically displaying targeted ads could be a Hard Problem), but if anyone can figure that out, it'd be YT.
- dharmab 3y agoThis is how podcast ads generally work- the adtech can splice a targeted ad directly into the audio file, even when streaming in real time.
- Zetice 3y agoRight? The fact that YT hasn't started doing that leads me to believe it's harder than we think.
- the_af 3y agoThe best YouTubers also make the sponsored part of their videos a distinct block that can be skipped. I appreciate that.
- OkayPhysicist 3y agoI'm also generally less offended by "dumb" advertising, where everybody consuming the same media receives the same advertisements. It doesn't contribute to a surveillance capitalism dystopia to nearly the same degree as the carefully chosen for you advertising schemes.