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"Makes me think what an Apple Car would be like." Probably very expensive. But wasn't there some rumor already some time ago, that apple wanted to make a car?

"Makes me think what an Apple Car would be like." Probably very expensive. But wasn't there some rumor already some time ago, that apple wanted to make a car? But cars are a different ballpark, than consumer electronics. So they are likely cautious to not burn their money there.

tshaddox 3y ago
It’s slightly more than just a rumor, at least the part that they’ve been researching it heavily for at least 8 years. https://en.wikipedia.org/wiki/Apple_electric_car_project https://en.wikipedia.org/wiki/Apple_electric_car_project
gcanyon 3y ago
I don't disagree with the ultimate point (that an Apple Car might be expensive) but it wouldn't be for this reason. (Almost?) All cars come with some sensor/display package at this point. Let's say that costs, on average, $500. The Vision Pro costs $3500. So the MSRP of a Hyundai Ioniq 5 might go from $41,000 to $45,000. If that gets you a car with a ridiculously better set of sensors and displays, that hardly seems "very expensive" by comparison. Again, I'm not arguing that Apple might not make a number of other design decisions that could lead to the car costing much more than that. I'm just saying that the cost of the Vision Pro sensors won't be the reason. And to be clear: I don't think the Vision Pro implies that Apple would needlessly increase the price of a hypothetical car. The Vision Pro is as expensive as it is not because of some perceived "Apple Tax" but because Apple had a vision (ahem) of what they wanted to build, and it was at the very limits of technical possibility, and they chose to release it now (2024) instead of five years from now. For comparison, the original iPad, which was anticipated to cost a thousand dollars, shipped at half that price.
- darkwater 3y ago
  > Let's say that costs, on average, $500. The Vision Pro costs $3500. So the MSRP of a Hyundai Ioniq 5 might go from $41,000 to $45,000. Ah. And then there is Tesla ditching an external temperature sensor and relying on weather info for the GPS location to save a few bucks. I think the automotive industry works on a completely different standard when talking about parts and margins.
  - bradstewart 3y ago
    The auto industry does, but would Apple operate the same way?
    - darkwater 3y ago
      With all the due differences, Tesla's is the most Apple-esque approach to automotion to date. But yeah, Apple might beat that (although I think the car project was scrapped a few years ago now?)
    - qznc 3y ago
      Apple squeezes profits from their suppliers very aggressively. They operate very similar to the automotive industry there. Even more aggressive probably because they have a larger market share than any car OEM.

tshaddox 3y ago

It’s slightly more than just a rumor, at least the part that they’ve been researching it heavily for at least 8 years. https://en.wikipedia.org/wiki/Apple_electric_car_project https://en.wikipedia.org/wiki/Apple_electric_car_project

gcanyon 3y ago

I don't disagree with the ultimate point (that an Apple Car might be expensive) but it wouldn't be for this reason. (Almost?) All cars come with some sensor/display package at this point. Let's say that costs, on average, $500. The Vision Pro costs $3500. So the MSRP of a Hyundai Ioniq 5 might go from $41,000 to $45,000. If that gets you a car with a ridiculously better set of sensors and displays, that hardly seems "very expensive" by comparison. Again, I'm not arguing that Apple might not make a number of other design decisions that could lead to the car costing much more than that. I'm just saying that the cost of the Vision Pro sensors won't be the reason. And to be clear: I don't think the Vision Pro implies that Apple would needlessly increase the price of a hypothetical car. The Vision Pro is as expensive as it is not because of some perceived "Apple Tax" but because Apple had a vision (ahem) of what they wanted to build, and it was at the very limits of technical possibility, and they chose to release it now (2024) instead of five years from now. For comparison, the original iPad, which was anticipated to cost a thousand dollars, shipped at half that price.

darkwater 3y ago
> Let's say that costs, on average, $500. The Vision Pro costs $3500. So the MSRP of a Hyundai Ioniq 5 might go from $41,000 to $45,000. Ah. And then there is Tesla ditching an external temperature sensor and relying on weather info for the GPS location to save a few bucks. I think the automotive industry works on a completely different standard when talking about parts and margins.
- bradstewart 3y ago
  The auto industry does, but would Apple operate the same way?
  - darkwater 3y ago
    With all the due differences, Tesla's is the most Apple-esque approach to automotion to date. But yeah, Apple might beat that (although I think the car project was scrapped a few years ago now?)
  - qznc 3y ago
    Apple squeezes profits from their suppliers very aggressively. They operate very similar to the automotive industry there. Even more aggressive probably because they have a larger market share than any car OEM.