They do it by introducing lower-cost models rather than lowering the price of their flagship models. e.g. iPhone SE, Macbook Air, iPad. Right out of the gate th

They do it by introducing lower-cost models rather than lowering the price of their flagship models. e.g. iPhone SE, Macbook Air, iPad. Right out of the gate they've signaled that they're going to do this by calling this the "Vision Pro"--expect a non-Pro later.