I'm in the demographic they're doing this study on - based in the UK where drinking culture far exceeds the like of most Western nations - and go to gigs at lea

I'm in the demographic they're doing this study on - based in the UK where drinking culture far exceeds the like of most Western nations - and go to gigs at least once a week. If the option to have 5 or 6 pints was there, most of my demographic would take it. Drinks are just too expensive though; people get buzzed by other means. Most of the people I meet and go to concerts with consume Ketamine. It gives the same feeling as alcohol in small doses, and might cost £10 for a night while leaving you with no hangover. MDMA and Cannabis is just as prolific, depending on the genre of music. The alternative is that everyone sneaks in hip flasks of cheap spirit, and buys mixers inside which cost a fraction of the price. This study would have been better done by measure the sobriety of those at the concert, rather than drinks sold by the bar. I think it would tell a very different story.