What I find interesting about apple devices is that despite what you said, the engineering is usually top notch and beats most competitors. For example, I use a

What I find interesting about apple devices is that despite what you said, the engineering is usually top notch and beats most competitors. For example, I use an iPad Pro for hand writing notes. I don't care about iOS or any other fancy feature there might be, I have this device purely for writing notes. But the interesting thing is that I haven't found any other tablet that does specifically the hand writing as good as this one. It turns that specific aspect into a unique selling point for me and it almost seems like the competition has given up in terms of that. With this device I could see a similar thing. Regardless of whether this brings any new features over the competition, the engineering seems to be outstanding. Because of that I could see people buy this for a specific use case that it excels at, all the while not using it for "everything". Somewhat of a ramble but I hope I could bring my point across.