> "Something in the Apple omertà makes me uncomfortable naming my collaborators as I normally would, even as I discuss the project itself." I don't understand

> "Something in the Apple omertà makes me uncomfortable naming my collaborators as I normally would, even as I discuss the project itself." I don't understand this. It's things they made them sign? I saw another article saying they make them sign a promise to not show they are wearing the headset, allegedly because they might look like huge dorks and cause brand risk.