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The increase in income during a recession is because people are choosing stock instead of going and doing a photo shoot themselves. Stock is still the easiest,
by jonplackett 3y ago
The increase in income during a recession is because people are choosing stock instead of going and doing a photo shoot themselves.
Stock is still the easiest, safest, cheapest option - VS your own shoot.
So I don’t think that means it’s future proof in any way.
On the contrary it means that the same cost-saving decision will be made again and there’ll be a move to AI images when they are slightly more mature - ie when the legalities of copyright have been fully figured out.
(I work at a big ad agency and I know the copyright thing is currently a massive drag on potential usage)
- hentrep 3y ago>Stock is still the easiest, safest, cheapest option - VS your own shoot. Can you elaborate on what you mean by "safest" vs shooting your own?
- donkeyd 3y agoNo risk of investing money in studio time and equipment with the result being sub-par. You see what you pay for before you actually pay.
- TheRealPomax 3y agoYou already know what you get with stock images. When you do a shoot, it's not a sure bet that you're even going to get the images you wanted or needed.
- jonplackett 3y agoI actually meant safest VS ai. But as other comments have pointed out it’s also a lot safer vs a shoot. I’ve seen photo shoots costing hundreds of thousands of dollars not being used at all. even multi million TV campaigns made and never run. Shooting is hard!