It's smart. 1: it will fund the product, 2: you only get rich people and youtube fans talking it up (price-quality heuristic bias), rather than regular consume

It's smart. 1: it will fund the product, 2: you only get rich people and youtube fans talking it up (price-quality heuristic bias), rather than regular consumers talking it down, and 3: when the price comes down (inevitably when they release a non-'Pro'), everyone will clamor and that thing will sell like hotcakes.