But is the Apple-DRM thing repeatable? The circumstances there were: 1) Apple had a majority market share on portable music players. 2) The only DRM that work

But is the Apple-DRM thing repeatable? The circumstances there were: 1) Apple had a majority market share on portable music players. 2) The only DRM that worked on those players was Apple DRM. And the other way around -- Apple DRM was not available on any other players. This led into a lock on the market, where the music industry had to play by Apple's rules. So to break out of that, the only option was to go DRM-free (so they could sell music through Amazon, etc). In the case of other content, for the most part it is either streaming only (most of the movie content, Netflix etc), or there are multiple players in the device market -- Amazon, B&N, Sony, etc. for ebooks. I would hope that DRM goes away for all other media, but I don't see the other industry players giving in anytime soon.