Great point. I've found you need to have two ways to approach people. One is the short, clear message that communicates the unique value proposition ideally to

Great point. I've found you need to have two ways to approach people. One is the short, clear message that communicates the unique value proposition ideally to someone who is already in the target market. The "a-ha!" moment should happen pretty quickly. The other way takes a little bit more work but helps you develop the fist. This is where you can explain the idea more in-depth and address all the concerns and pain points the person you are speaking with is going through. You need to be able to adapt your idea and think on your feet. When this person gets their "a-ha!" moment, that person is now armed with the knowledge to address others' concerns and be your biggest advocate. This is even more important in this age when product ideas are a dime a dozen. Your value is in how others perceive you and reflect that in their communication with others.