4 ms·
Someone had to write about this properly but blaming Bing is shortsighted. This is what LLM based searches are bound to turn into: full page undisclosed ads dis
by laserbeam 3y ago
Someone had to write about this properly but blaming Bing is shortsighted. This is what LLM based searches are bound to turn into: full page undisclosed ads disguised as helpful summaries. Bing, Bard, and likely others will do the same.
- Taek 3y agoThat's why Open Source LLMs are critical. Any commercial LLM you use is going to have advertisements baked in, preferences for particular products, perhaps political biases. Corporations will pay through the nose to have a trusted assistant push their products.
- laserbeam 3y agoI don't think open sourceness is relevant here. If the business model of the product is ads, then the thing will eventually serve ads. I'm also not arguing against LLMs in general if that was the vibe of the previous comment. Just claiming that Google and Microsoft found an excuse to include full screen ads instead of search results.
- janalsncm 3y agoAn open source LLM tells you nothing about what a company fine tunes it on at a later time. BERT is open source now.
- pndy 3y ago> perhaps political biases. "Perhaps"? That seems rather unavoidable. Younger generations already are being molded by corporations so think what happens when LLMs will take the lead. Set the parameters of "safety" and there you have it: a trained in a particular way society who is not allowed to think by itself or criticize and is unaware of situation because what they perceive is the norm. Ads baked in are one thing but the potential social implications are much worse, I believe "I'm sorry, Dave. I'm afraid I can't do that."