> There are plenty of uses for a 16k video standard. It just probably isn't going to be your home television. We agree. High-end data display use cases in a bu

> There are plenty of uses for a 16k video standard. It just probably isn't going to be your home television. We agree. High-end data display use cases in a business context are different than consumer living-room couch viewing. I know people who were upsold an expensive "8K" display for their living room assuming it would be "better." They had no clue that none of the video sources they had connected were capable of sending it an 8K image. In fact, the majority of their sources rarely send actual 4k. For example, Comcast Xfinity can ONLY display 4K from their latest box, which very few of their customers have. And even then, Comcast only rarely broadcasts 'special events' in 4K (such as the Superbowl but ONLY if you don't use the DVR, pause or time delay features on their hard-to-get 4K box). I'm a video engineer. I love accurate, pristine, beautiful video imagery. Despite the amazing potential of the advanced standards we've created, and all the manufacturer marketing hype claims about 4K HDR10+, the quality of what most people actually see in their living rooms is already delivering woefully less than what they think they paid for. Hyping 8K (and 16K!) to consumers who aren't even getting the 4K they think they are just seems perverse.