The software serves the business' bottom line period. The user only matters in so far as the keep coming back and paying money (or attention, which is also mon

The software serves the business' bottom line period. The user only matters in so far as the keep coming back and paying money (or attention, which is also money). Developer experience only matters in so far as it keeps costs low, creating better margins. If that sounds kind of gross to hear, it's because it is. Businesses are made up of people. Customers are people. Every interaction on both sides of the equation should take that into account. If you ruthlessly maximize like the human part doesn't exist, your optimization strategy will fail.