JPEG XL is a collaboration between a team at Google Research Zurich and Cloudinary. AVIF is no small part developed by Chrome developers. Treating Google as a u

JPEG XL is a collaboration between a team at Google Research Zurich and Cloudinary. AVIF is no small part developed by Chrome developers. Treating Google as a unified monolith doesn't make any sense. It's perfectly possible for Chrome to behave like 90s Microsoft and for the Googlers in Zurich to do completely different things.