the receiving person thinks that I am trying to get them to buy something. You're calling them a "lead" - and you _are_ trying to get them to "buy" something:

the receiving person thinks that I am trying to get them to buy something. You're calling them a "lead" - and you _are_ trying to get them to "buy" something: you're trying to get them to trade their time and effort for whatever it is your tool might be able to do for them. One could argue that I should build up the conversation more If you don't want people to think you're only talking to them to sell them something, declaring non-sales conversations "not scalable" is a rough place to start from.