This is a perfect example of how our technologies have let us down - Computer Shopper and the like (including newspapers) were useful precisely because they cou

This is a perfect example of how our technologies have let us down - Computer Shopper and the like (including newspapers) were useful precisely because they could be quickly browsed and flipped through. That's not really possible with the wretched things we call "browsers" today - Heck, even with a high-bandwidth connection and a nice 4K screen to display it, I still can't nearly as readily flip through pages of the IA Computer Shopper scans as I could through the actual physical media. Browsing, along with its attendant and deliberate page-turning to move on to something new, have been replaced by endless scrolling of sameness. The Ads are all dynamic, so even though they're the things that catch your eye the most, they're not usable as navigation context markers anymore - note how different all the ads were, and how the uniqueness page layout became something a litlte bit memorable, so you could more easily flip back to re-find something you'd read a few dozen pages back. Browsing is an excellent quick, easy way to MAKE CONNECTIONS between lots of different data coming from lots of different sources. That sort of thing created much more well-rounded, smarter people, and society is poorer for having moved to overly structured media. (And ads are media, too (heck they're nearly all of Computer Shopper) - just try going back to find an ad you saw on a site last week!) Static location context matters - humans are wired to think in terms of physical relativity, and our UIs give that up only at great cost...