Reading some of their articles, I fail to see what differentiates them from say FastCompany, or Entrepreneur.com (besides targeting women) ? Or is this just a p

Reading some of their articles, I fail to see what differentiates them from say FastCompany, or Entrepreneur.com (besides targeting women) ? Or is this just a pageview machine? In any case, their best bet to growing is SEO, so maybe building a huge database of company profiles is a good way to go.