3 ms·

Reminds me a lot of "Attraction Theory: The Pepsi Proposition" https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf https://www.goldennumber.

• jonathan_h 3y ago
  Exactly. I wonder what drives companies to include so much fluff when explaining a re-brand -- any wording beyond "hey, we think our branding looks stale so we gave it a haircut and a shave" is ripe for mockery. Is the size of the blog post in their mind better justifying the time and money spent doing the rebrand? Reminds me of a similar problem where nonfiction books spend two-hundred pages "expanding" a concept that could've been a tight ten or twenty pages.