FWIW, posting this without having seen the episode. However, watching it, I'm struck by the hyperbole. "iFactory"? Really? "the launch of an apple product is

FWIW, posting this without having seen the episode. However, watching it, I'm struck by the hyperbole. "iFactory"? Really? "the launch of an apple product is a cultural event, and that cult following..." -- going from "cultural" to "cult". Cute.