3 ms·
DAU/MAU ratio tells a lot more. It's often called "stickiness." It's a good metric of who continues to come back to your platform.
by JohnMakin 3y ago
DAU/MAU ratio tells a lot more. It's often called "stickiness." It's a good metric of who continues to come back to your platform.
- vlovich123 3y agoThose numbers would still be juiced in the same way with artificial traffic. Revenue / user or revenue / request is less easily gamed as the more artificial traffic you add the larger that drops. Of course that's a lagging indicator but at least that forces Reddit into a position where they'd have to be defrauding their advertisers (or overcharging them on impressions which they'll push back on).