4 ms·
Name of the effect: categorical change. The most (in)famous example in the US is the American Red Cross following the US forces in Europe during WW2 beginning
by MandieD 3y ago
Name of the effect: categorical change.
The most (in)famous example in the US is the American Red Cross following the US forces in Europe during WW2 beginning to charge a few cents for donuts that they had been giving away for free. While they were still inexpensive compared to their usual price at US donut shops, it was a huge change in the relationship that ended up souring a lot of soldiers towards the Red Cross.