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Apple cut the price of IPhone 2G by 33%, and got AT&T to subsidize handsets for $200. It was dead in the water before then. Even if Apple made a similar price
by rchaud 3y ago
Apple cut the price of IPhone 2G by 33%, and got AT&T to subsidize handsets for $200. It was dead in the water before then.
Even if Apple made a similar price cut here, the device would still cost over $2000.
- gamblor956 3y agoYeah, people forget that the iPhone was actually considered a flop when it first launched; it was too expensive so despite the interest in the product relatively few people were actually willing to pay for it. The true genius was getting AT&T to subsidize the handsets and pay for the marketing, which gave Apple a lifeline worth billions and essentially created the market.