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Just copying the playbook of every social media platform using monthly active users as a bullshit metric to pump their perceived value.
by the_doctah 3y ago
Just copying the playbook of every social media platform using monthly active users as a bullshit metric to pump their perceived value.
- pmoriarty 3y agoI'm curious about what a better metric would be. Social media sites are usually valued by how many active users they have, so what's a better measure of that?
- the_doctah 3y agoI'm not sure. But the answer should not be, for example, Instagram doing literally nothing about the sea of bots.
- JohnMakin 3y agoDAU/MAU ratio tells a lot more. It's often called "stickiness." It's a good metric of who continues to come back to your platform.
- vlovich123 3y agoThose numbers would still be juiced in the same way with artificial traffic. Revenue / user or revenue / request is less easily gamed as the more artificial traffic you add the larger that drops. Of course that's a lagging indicator but at least that forces Reddit into a position where they'd have to be defrauding their advertisers (or overcharging them on impressions which they'll push back on).
- activiation 3y agoShould be illegal for the purpose of pumping your value for becoming a public company