Meta doesn't have the marketing chops, consumer product mindshare, or retail channel that Apple does, so I'm not sure Apple's approach makes sense for them. An

Meta doesn't have the marketing chops, consumer product mindshare, or retail channel that Apple does, so I'm not sure Apple's approach makes sense for them. And it remains to be seen if Apple's approach will work (though I suspect it will, over time... as you suggest, the premium device will set the market and later Apple will make cheaper devices available that make different tradeoffs.)