More recently, the TouchBar and 3D Touch are both pretty massive market failures for Apple despite being engineered to perfection. I think the killer was that

More recently, the TouchBar and 3D Touch are both pretty massive market failures for Apple despite being engineered to perfection. I think the killer was that in the Platforms State of the Union, they didn't show anybody wearing the thing, even while saying "and I can send it to the device and look at it there". Almost like they were embarrassed by it, or something...