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> It really is one of the best product names in Apple history: Vision is a description of a product, it is an aspiration for a use case, and it is a critique on
by nynx 3y ago
> It really is one of the best product names in Apple history: Vision is a description of a product, it is an aspiration for a use case, and it is a critique on the sort of society we are building, behind Apple’s leadership more than anyone else.
I agree that “Vision” is a good product name, but “Vision Pro” just feels intensely pedestrian. Why is it called “Pro?” Is there a non-Pro version?
- shafyy 3y agoThey probably plan on releasing a non-pro version later. Importantly, adding "Pro" also has the psychological effect of better justifying the higher price.
- flir 3y agoSeems like in this space, the Air version would be the premium one (smaller, lighter).
- matt-attack 3y agoI found it odd that they started out with Pro. I think “Apple Vision” would have sufficed. Leaves room for the future to add “Pro” when they go to 8K/Retina or whatever. Plus just saying “Apple Vision” is kinda nice.
- r00fus 3y agoWhen Apple wants a mainstream product, they'll release one at a mainstream (for them) price. Right now they can't sell a non-pro for probably less than $2k, so why not just sell the pro at 3.5k and use the insights from that to create a real mainstream (but high end) non-pro with better chips/software etc next year?
- prawn 3y agoBesides cheaper hardware, what could they remove for a non-Pro version? Maybe make it always tethered, and the power brick is +$150. Cutting the display quality kills their pitch. Reducing the headband hits viability also. Maybe they remove the front-facing display? And the ability to record?
- xattt 3y agoVision Air is a nice homonym for visionnaire.
- iainmerrick 3y agoIt just means "more expensive" (implying a later "less expensive" version).
- NLPaep 3y agoYes, a non-Pro version is arriving later.
- andsoitis 3y agoWhat will the non-Pro version not have, compared to the Pro?
- mrcwinn 3y agoIt could be the other way: Vision Pro will advance faster (field of view, compute power, some new feature) and Vision will become a lower price point full of rad hand-me-downs.
- prawn 3y agoThey could remove the front-facing display and the camera/ability to shoot 3D content. Both strike me as non-essential for a base device geared around content consumption and basic work. The front shield then becomes a plain piece, and quickly differentiates a user from Vision and Vision Pro. If they swap metal for plastic, the cheaper version would become lighter and that would be a selling point. They can't go with lower-resolution screens. Poorer quality headband would make the thing uncomfortable to wear.
- slivanes 3y agoIt won’t be as “magical”, “delightful”, and “inspiring”.
- jsheard 3y agoThe "eye passthrough" display is something that could be trimmed quite easily to get the price down. It's not like any other VR device has it.
- PaulHoule 3y agoThis has passthrough https://simulavr.com/ https://simulavr.com/ but I don't think it is as nice.
- nashashmi 3y agoiView was better and more clever. Or iScreen. Literally anything that begins with i
- corobo 3y agoWhen was the last time they branded something with a little i?
- matt-attack 3y agoiPad I think.
- nashashmi 3y agoiMac too?
- matt-attack 3y agoThe “i” stuff feels really outdated now. The Apple Watch was not the iWatch. There are too many competitors who use it to mean too many cheap things.
- esskay 3y agoAgreed. If you pop into any dollar/pound type store the shelves are filled with cheap cables and car phone holders that use the 'i' name. It's become synonymous with cheap junk now.
- nashashmi 3y agoAnd anything imperfect like iPedal.
- nashashmi 3y agoI can agree with this sentiment. But god, this goes around the eyes. Calling anything with an I- is absurd, but this is so darn on point.
- vasco 3y agoIt's like adding "tactical" to a product that is black on the title on Amazon. You'll be able to charge more money for the same thing. It also signals you might eventually launch a lower end model.
- sanitycheck 3y agoIt seems lazy to me, do a Google search for "Vision Pro", excluding results from the past couple of days, and it seems there were already a ton of products and services with the same name. Perfect time to bring back the "i", though they already have "iSight". "iBorg"?
- whermans 3y agoiWear if it didn't clash with the watches. iBorg / "I, Borg" would probably not land well with Trekkies. iPiece?
- LudwigNagasena 3y agoApple became a victim of their own success in relation to the “i”. It is now associated with Apple, but it is too pedestrian to be registered as a trademark.
- AnonC 3y agoDo this search a year from now and I’m sure Apple would’ve done (and gotten done) enough SEO for its device to be the top or among the top results.
- soylentcola 3y agoiGlasses, obviously.
- kgwgk 3y agoiEyes
- sebastianconcpt 3y agoiWon'tUseIt
- euroderf 3y agoiStrainAndNeckPain
- SamuelAdams 3y agoPro is consistent with other product lines that Apple produces. IPhone Pro, MacBook Pro, etc. They could change the convention, but weren’t y’all just complaining about how naming conventions for things like Windows, Intel, Nvidia, etc are not consistent?
- rsynnott 3y ago"Pro", in AppleSpeak, means "the expensive one". They've actually done this before; the MacBook Pro (first Intel Mac) launched some time before the MacBook (first consumer-oriented Intel Mac). This feels like fairly clear signalling that there'll be a cheaper more consumer-oriented one along later.
- justin66 3y agoApple's problem is that the "pro" version is not just twice as expensive as the "consumer" version needs to be in order to be a market success, it's ten times more expensive than the consumer version needs to be. edit: the fanatics are really out with the downvotes today
- rsynnott 3y agoI'd assume any credible consumer version will be a few years down the road, anyway.
- justin66 3y agoI think that's definitely true. To get to that point, Apple's multifaceted problem seems to be knocking a huge amount off the price of the thing while convincing a significant number of users to buy and actually use it (instead of putting it on a shelf after a few uses as so many Oculus users have done over the years), and also to convince a few excellent software developers to create worthwhile stuff for it. They can throw a ton of money at that problem, but I wonder how effective that can possibly be.
- WorldMaker 3y agoThe Day One Disney+ and Disney interest in the keynote to me reads like Apple are hinting that they have a much more aggressive consumer timeline than "a few years down the road". I'm very curious what Apple is thinking/betting here.
- DrammBA 3y agoIs it really a problem if it works and people buy it?
- bigwheeler 3y agoI forgot that Apple was having an event yesterday, and when I saw “Apple Vision Pro“ in headlines everywhere, my first thought was that they were opening an eyeglass store…
- soylentcola 3y agoWell, if you normally wear glasses, you will need to order special Zeiss lenses to use the Vision Pro.
- wildpeaks 3y agoIt implies a possible cheaper non-Pro version in the future (like iPhone Pro and Macbook Pro) without promising it might exist. Or simply to distinguish from their existing Vision software that has nothing to do with the headset: https://developer.apple.com/documentation/vision https://developer.apple.com/documentation/vision
- layer8 3y agoThe “Pro” moniker is mainly to make the price more palatable.
- moogly 3y agoI guess the Apple Vision Pro Max Ultra will be $10,000