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> Tracking you via your email address is actually better than using cookies (for the advertiser) because it works cross-device and cross-browser. At least in t
by closewith 3y ago
> Tracking you via your email address is actually better than using cookies (for the advertiser) because it works cross-device and cross-browser.
At least in the EU, you'll need express consent to do this.
- tourmalinetaco 3y ago“Need” is a very strong word. Any potential fines will just be rolled into the costs of doing business, and if it’s found to still be worth it they’ll keep abusing user privacy as there is a net benefit profit-wise.
- withinboredom 3y agoIIRC, the fines are some % of revenue. Basically enough to tap into margins.
- closewith 3y agoUp to 4% of global turnover, so substantial. From personal experience, businesses I've dealt with in the EU are eager to be compliant as long as it's applied across the board (ie, they aren't losing their competitive advantage).