Apple has always maximised profits on selling hardware and getting a cut from software. They've never gotten any profits from selling targeted user data. Mobil

Apple has always maximised profits on selling hardware and getting a cut from software. They've never gotten any profits from selling targeted user data. Mobile gaming marketing units are _still_ butt-hurt about Apple's randomised user/device IDs that prevent them from tracking where users came from and downloaded their game. FB and Android tracking still works perfectly, but those users are less valuable because they don't spend money.