My theory (and many others') is that the high price tag is a feature and on purpose. Enough companies have tried the cheapo approach and failed. Even mid-price

My theory (and many others') is that the high price tag is a feature and on purpose. Enough companies have tried the cheapo approach and failed. Even mid-price ones are still niche devices. Apple went full-on to Varjo[0]-levels of tech inside the headset. Now developers have 6-9 months to bring their A game. Then Apple can see what kind of applications and use-cases stick and start figuring out what parts of the Vision Pro they can downgrade or leave out to make a Vision Regular, which will come out in 2-4 years along with Vision Pro 2. [0] https://varjo.com https://varjo.com