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Because some MBAs always want to double-dip: collect the premium fee and serve ads at that user.

• mschuster91 3y ago
  Make it a triple dip. Third party apps don't provide any analytics back to Reddit which is what Reddit really wants - they're A/B experimenting all the goddamn time and to be honest it's annoying that stuff always shifts around or gets shipped in a half broken state. Also, clearly defined APIs take a lot of flexibility away from them, which is yet another thing that beancounters don't want.
  • Terretta 3y ago
    Third party apps are just a client. My web browser doesn't provide them analytics back either, nor do I see their ads. I dislike Reddit's narrative -- the Apollo dev himself is visibly gaslit by this one -- that the apps are "generating" API calls. Nonsense. Users generate API calls over client(s) of choice. As soon as you understand that, you can apply first principles to the rest.
• DownGoat 3y ago
  The users that pay for premium is probably also the most profitable ad viewers
• jedberg 3y ago
  Premium users get the option to turn ads off. It's one of the main features of premium.