It is targeted at developers and companies who want to build apps. But there will of course be a huge contingent of early adopters. The reason it is priced at

It is targeted at developers and companies who want to build apps. But there will of course be a huge contingent of early adopters. The reason it is priced at $3500 is because Apple does not have the supply chain to build more of these things. There is simply no point pricing this at $300 and being perpetually Out of Stock which would devalue their brand for no benefit. Hence the Pro tag and release at WWDC. Eventually there will be a non-Pro version that everyone can buy.