> technologically it looks about the same as a hololens, which seems like the same 'product idea' as already launched by microsoft whenever ago If I recall MSF

> technologically it looks about the same as a hololens, which seems like the same 'product idea' as already launched by microsoft whenever ago If I recall MSFT had demos of people jumping around shooting aliens in their living room. That's a very different product idea than what Apple showed today – a "product idea" is specifically not about the technology, but what you the company thinks people will do with it.