I'm not even trying to argue that it's necessarily true, I'm just saying that arguing about semantics would simply be showing ignorance to what a brand tax is.

I'm not even trying to argue that it's necessarily true, I'm just saying that arguing about semantics would simply be showing ignorance to what a brand tax is. One can argue if the prices are actually justified by some tangible value or not, it's neither here nor there. That said, the evidence that Apple has difficult to justify prices is definitely present in their product line. Love it or hate it, it's extremely difficult to justify a $1,000 monitor stand; even if it's actually not a result of high margins, it's really hard to see how they can add so much value into the concept of a reticulating monitor stand that it would be worth such a price tag. Or perhaps the $700 caster kit for the Mac Pro (a price that hasn't changed: I looked!) They may be the nicest casters ever made, but if it's an option you happen to want, the price from Apple is $700. They don't offer a cheaper option, so that's what you get with Apple. You may want it anyways, because well, it's just so nice and you don't care. That's fine, but that's definitely what most people call the "Apple Tax".