You'd be surprised how popular they are. Certainly they're overpriced, but the noise cancellation/sound/build quality/etc is very good. They've also apparently

You'd be surprised how popular they are. Certainly they're overpriced, but the noise cancellation/sound/build quality/etc is very good. They've also apparently become something of a celebrity "it" item: https://www.vogue.com/article/are-the-airpods-max-the-latest-celebrity-it-item https://www.vogue.com/article/are-the-airpods-max-the-latest...