> Apple is taking a huge risk Let's contextualise this ... they have so much money in the bank there is literally no way to spend it. This could completely flu

> Apple is taking a huge risk Let's contextualise this ... they have so much money in the bank there is literally no way to spend it. This could completely flunk and have zero impact on them. There's no risk here for Apple. Perhaps the question is why they aren't being more adventurous, or pushing this harder by subsidising the gen 1 device to get it off the ground.