Absolutely a loss leader for Bloomberg. Whatever advertising they get is de minimis, I frequently see house ads for multiple hours when I have it on in the mor

Absolutely a loss leader for Bloomberg. Whatever advertising they get is de minimis, I frequently see house ads for multiple hours when I have it on in the morning. It's subsidized by subscriptions to the terminal. I don't know CNBC financials but it has higher ratings than Bloomberg TV and has the heft and drag of NBC to pull it into cable lineups. As for CNN…its first twenty years or so were mostly great hard core news from around the world. A real shift happened post 2000, whether that was due to the cataclysmic AOL Time Warner merger/demerger or changing attitudes or just the rise of Fox News but CNN gradually then rapidly morphed away from hard news to fluffy content and politics 7x24. It used to be that you could watch Headline News to catch up on what's going on in 5-10 minutes and then CNN for more in depth coverage. HNN stopped being useful early in the 2000s. CNNfn was ok for the few years it existed but CNN didn't have the financial news depth that CNBC had.