Because it’s a highly impactful product (any of them) that impacts the lives of millions, and the showmanship (however plastified these days) is legendary and a

Because it’s a highly impactful product (any of them) that impacts the lives of millions, and the showmanship (however plastified these days) is legendary and attracts people. I wouldn’t call it a SuperBowl-level event, it’s actually bigger-we used to band together in the office to watch them (at the end of the day here in Europe) in every tech company I worked in.