I agree that it isn't in the "everyone and their grandmother will have it" pricing territory. It will definitely sell well at least within a niche but won't hav

I agree that it isn't in the "everyone and their grandmother will have it" pricing territory. It will definitely sell well at least within a niche but won't have the deep penetration other products have. If you recall, for many years, an iPhone was a luxury status symbol; the equivalent of a mid-range hand bag or a low-end luxury automobile. Expensive, but still within the reach of the an average person with at least some disposable income. It's why everyone seems to have an iPhone and EarPods. The pro display, like many VR headsets before it, is really a niche product that will be limited to a standard deviation of what I would call "enthusiasts" or "power users". (1). Even pre-iPhone, having an iPod, especially a premium one, was a status symbol. (2). Non-iPhone devices are generally scoffed at in many circles, green text message bubbles being associated with budget Android devices and not the expensive Android flagships.