3 ms·
There is not one mention in the Apple Press Release of any of the terms associated with the product's market: virtual augmented reality Etc It's a Spatial
by mellosouls 3y ago
There is not one mention in the Apple Press Release of any of the terms associated with the product's market:
virtual
augmented
reality
Etc
It's a Spatial Computer don't you know.
Very arrogant but clever marketing I guess.
Anyway, as somebody who would normally by default scoff at the Apple tax, I'm pleased to see them taking the tech seriously, it definitely needs to advance to fulfill the non-gaming promise pointed to by Meta/Oculus.
Perhaps the huge price is justified by the significant specs here.
- kjreact 3y agoWhy should Apple use existing technology words to describe their new product? They are trying to create a “new” product category and come up with their own vernacular for this segment. I can just see the patent trolls salivating over this new opportunity. At least now Apple can use each of these lawsuits to promote their product with their own terminology (ads via news articles, Apple Marketing 101).
- mellosouls 3y agoThey are trying to create a “new” product category But they haven't. Its a VR/AR headset; just relatively powerful and expensive; absolutely no need for the new terminology technologically; its pure marketing.