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Calling it now, the failure of this Apple product is going to be a big turning point for the company. Apple is supposed to be the company that sets trends, but

Calling it now, the failure of this Apple product is going to be a big turning point for the company. Apple is supposed to be the company that sets trends, but instead they're following Meta down a path that has now shown to be a dead end, and no amount of aesthetics or marketing can prevent it.

DANmode 3y ago
Has it been a dead end because of no demand, or has there been no demand because of the poor UX?
illuminati1911 3y ago
100% agreed. This is going to be the point in history that people will remember when Apple went too far and how it destroyed the company...or destroyed the Apple as we know it today. I've understood every single Apple product so far (with some small exceptions) but this is just DOA. People are used to thinking that Apple doesn't go into a product space unless they can really nail it in terms of implementation and pricing. There is no excuse for 3499. This product is dead. If they can't manufacture it any cheaper they should have never done it.
- klelatti 3y ago
  It may or may not be a dud but I’ve no idea how even a resounding failure could ‘destroy’ a company as profitable and with as successful a product as the iPhone.
- pcbro141 3y ago
  Destroy the company how? They have tens or hundreds of billions in cash. Couldn't they just discontinue the product and move on if it flops?
- stirlo 3y ago
  What makes you think they can’t manufacture it cheaper? I see this price as a way of earning a healthy profit off early adopters and allowing them time to get third party apps developed before they announce a Vision (non pro) for $1000-2000 that flys off the shelves
gnicholas 3y ago
It’s possible, but I see a use case for this as a replacement monitor for my Mac, plus a lot more. If this were $2k I’d get one immediately, assuming an in-store demo is not disappointing. I have never had any interest in Meta products (partly because of their affiliation with FB).
- lm28469 3y ago
  > as a replacement monitor for my Mac Have you every worn literally anything for 2+ hours on your head. Even glasses get uncomfortable after a day
  - oezi 3y ago
    Lots of glass wearers aren't bother by glasses at all. The key point is temperature and weight. No data on either, yet.
    - asdff 3y ago
      On the other hand , others shove their fingers into their eyes chasing around a loose contact behind their eyeball because the prospect of glasses is in their mind even worse of an experience.
  - jkubicek 3y ago
    I'm not 100% confident that I could wear these all day, but I wear my Airpods Pro all day long and they're heavy. I can wear my ski googles most of the day. Building a VR headset that can be worn for a few hours straight and are all-day comfortable seems possible.
  - joshmanders 3y ago
    > Have you every worn literally anything for 2+ hours on your head. Even glasses get uncomfortable after a day Some of us don't have the luxury of removing glasses after 2 hours, so... Yeah, I've worn something on my face for 16+ hours a day, so I can see.
    - 3y ago
deleted 3y ago
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bostonsre 3y ago
Why would it be a turning point if the product fails? Couldn't they just amputate and operate the business as usual?
oliyoung 3y ago
How many times are we seriously going to say > the failure of this Apple product is going to be a big turning point for the company and then Apple go on to make a billion dollars on it?
- Capricorn2481 3y ago
  Feels like you're just rewriting history. Apple product launches have had way more excitement in the past. A clip of Steve Balmer saying people won't buy iPhones isn't evidence of an overall sentiment.

DANmode 3y ago

Has it been a dead end because of no demand, or has there been no demand because of the poor UX?

illuminati1911 3y ago

100% agreed. This is going to be the point in history that people will remember when Apple went too far and how it destroyed the company...or destroyed the Apple as we know it today. I've understood every single Apple product so far (with some small exceptions) but this is just DOA. People are used to thinking that Apple doesn't go into a product space unless they can really nail it in terms of implementation and pricing. There is no excuse for 3499. This product is dead. If they can't manufacture it any cheaper they should have never done it.

klelatti 3y ago
It may or may not be a dud but I’ve no idea how even a resounding failure could ‘destroy’ a company as profitable and with as successful a product as the iPhone.
pcbro141 3y ago
Destroy the company how? They have tens or hundreds of billions in cash. Couldn't they just discontinue the product and move on if it flops?
stirlo 3y ago
What makes you think they can’t manufacture it cheaper? I see this price as a way of earning a healthy profit off early adopters and allowing them time to get third party apps developed before they announce a Vision (non pro) for $1000-2000 that flys off the shelves

gnicholas 3y ago

It’s possible, but I see a use case for this as a replacement monitor for my Mac, plus a lot more. If this were $2k I’d get one immediately, assuming an in-store demo is not disappointing. I have never had any interest in Meta products (partly because of their affiliation with FB).

lm28469 3y ago
> as a replacement monitor for my Mac Have you every worn literally anything for 2+ hours on your head. Even glasses get uncomfortable after a day
- oezi 3y ago
  Lots of glass wearers aren't bother by glasses at all. The key point is temperature and weight. No data on either, yet.
  - asdff 3y ago
    On the other hand , others shove their fingers into their eyes chasing around a loose contact behind their eyeball because the prospect of glasses is in their mind even worse of an experience.
- jkubicek 3y ago
  I'm not 100% confident that I could wear these all day, but I wear my Airpods Pro all day long and they're heavy. I can wear my ski googles most of the day. Building a VR headset that can be worn for a few hours straight and are all-day comfortable seems possible.
- joshmanders 3y ago
  > Have you every worn literally anything for 2+ hours on your head. Even glasses get uncomfortable after a day Some of us don't have the luxury of removing glasses after 2 hours, so... Yeah, I've worn something on my face for 16+ hours a day, so I can see.
  - 3y ago

deleted 3y ago

[deleted]

bostonsre 3y ago

Why would it be a turning point if the product fails? Couldn't they just amputate and operate the business as usual?

oliyoung 3y ago

How many times are we seriously going to say > the failure of this Apple product is going to be a big turning point for the company and then Apple go on to make a billion dollars on it?

Capricorn2481 3y ago
Feels like you're just rewriting history. Apple product launches have had way more excitement in the past. A clip of Steve Balmer saying people won't buy iPhones isn't evidence of an overall sentiment.