it says at the end that Google killed off gears and wave, buried buzz, and that if Google Apps meets its grave, your busuiness is hosed. After starting by sayi

it says at the end that Google killed off gears and wave, buried buzz, and that if Google Apps meets its grave, your busuiness is hosed. After starting by saying that the guy has 12 years in ad experience (Google's revenue stream). I believe that it does a fair job representing continuous integration on Google's part, their philosophy about continuously and silently making it better. I think in its ugly microsoft-type tasteless way it does OK at communicating its message to decision-makers at big companies. I would also add that it's not a straw man. If someone let me bet ten dollars on Google killing Google apps in the next 5 years (or maiming it beyond recognition/usability, and not allowing me to access a version I can/want to use), and I get a thousand dollars if it happens, then I'd probably take that bet. That ten dollars isn't money down the drain, it probably has a decent chance of paying off and is worth my making that bet. Now put yourself in a fortune 500's shoes and their level of aversion to change risk...