It's super interesting to see Apple's strategy played out here. It feels like so many of their announcements today are part of a strategy to essentially become

It's super interesting to see Apple's strategy played out here. It feels like so many of their announcements today are part of a strategy to essentially become "the OS for your life". Apple's nudging people into using all their devices for every aspect of their life. Compare this with the idea of creating a metaverse where you can interact with other people. It's harder to get people to jump into a metaverse cold, whereas if you're already an iPhone user, it's easier to use the halo effect to drag you in.