Yeah they can try, but that's the point though. The reviews are required to be detailed instead of just stars and requires real orders from real users so it in

Yeah they can try, but that's the point though. The reviews are required to be detailed instead of just stars and requires real orders from real users so it increases the signal to noise ratio. Also, legitimate businesses would be far more interested in the sales leads from these 6-star reviewers than impressing the average consumer with spam. There's aligned incentive for everyone to really care about that 6th star and put it under the microscope when they see one. The delivery apps have the "top rated in your neighborhood" and "most beloved" tags that already more or less work like this. I'm just saying to generalize it across the web. Maybe there's just something about food that makes people more likely to review it carefully, but I've always found them to be more reliable than the junk on amazon.