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> "With iPhone in your hand" The lack of an article was a bit startling here, i.e. "iPhone" not "an iPhone". Is this something they have been doing for awhile?
by scop 3y ago
> "With iPhone in your hand"
The lack of an article was a bit startling here, i.e. "iPhone" not "an iPhone". Is this something they have been doing for awhile? Sure we've heard "Siri" and "Alexa" personified for awhile, but raising the device itself to a Person? Perhaps I've just missed this all this years and I'm more sensitive to it in a post-ChatGPT world.
- cassianoleal 3y agoSince the launch of the first iPhone.
- scop 3y agoWow! That's amazing my brain has completely ignored it or, at the least, passed it off as nothing. My brain must be interpreting assuming or expecting AI in the presentation and making things stand out accordingly.
- Rebelgecko 3y agoIt's one of those Silicon Valley-isms that no one uses outside of product presentations. IIRC it goes all the way back to when Steve Jobs announced the original iPhone
- duped 3y agoIt's an Apple-ism, and it's grating
- joe5150 3y agoSteve Jobs talked about the iPod that way. Maybe even earlier products ("I’d like to have Macintosh speak for itself.")