"too enterprisey" = a service that large businesses can integrate deeply into their existing applications, Amazon can bill them for, and yet another compelling

"too enterprisey" = a service that large businesses can integrate deeply into their existing applications, Amazon can bill them for, and yet another compelling reason for companies with obscene amounts of money to dip their toes into AWS. Look at this feature next to the AWS Storage Gateway, recently announced: these are features to get businesses using portions of AWS so that they demonstrate their reliability and cost effectiveness at a small scale. Once a business is comfortable dealing with Amazon then they provide compelling reasons to expand into more of their services (EBS booting + attaching Storage Gateway volumes to EC2 instances for braindead simple cloud compute migrations away from expensive, inflexible on-premises datacenters, SES, SQS, SNS integration with SWF, etc) Never forget that Amazon is playing the long game.